If we want children to have the best start in life we need to think differently about how we approach health and wellbeing for children and young people. In North West London, GP child health hubs are bringing together primary care, mental health acute and community services to look at all aspects of a child’s health and wellbeing. A new video by NHS England looks at how these hubs are resulting in more personalised, integrated care which is not only better for children and their families but is also more rewarding for staff.